Strategic Marketing Ops + Systems Consulting
Fractional marketing leadership + done-for-you systems to help you grow without growing your overhead.
What We Do Best
Backcast Studio plugs in where your marketing team hits a wall — providing senior-level strategy, hands-on execution, and expert CRM system consulting.
who you're working with
Meet Jesse Poteet
Founder & Principal Consultant
You’re not hiring an intern. You’re hiring someone with:
- 15+ years experience in marketing, design, and tech
- 2x Certified in Marketo through 2025
- Deep expertise in HubSpot, Klaviyo, Eloqua, SFDC, SFMC, and more
- A proven record supporting enterprise brands like Qualcomm, CVS/Aetna, Honeywell, Mastercard, Trane, Sunbelt Rentals, and Blue Cross Blue Shield
Whether you’re a marketing manager buried in tasks or a founder trying to get clarity, I work directly with your team to align strategy, systems, and execution.
And I speak all the languages — creative, technical, and business.
Your marketing department is stretched thin.
we Turn Marketing Chaos into a Cohesive Growth System
What Folks Are Saying About Jesse
Jesse is excellent at communicating, delegating, asking questions when necessary, and prioritizing multiple tasks. He is known for having an upbeat attitude and being self-motivated. I always know the job would be done correctly and efficiently.
Jordan (Corporate Sales Leader)
Jesse has worked on multiple project for me and I'm always impressed with the quality of his work and his timely turnaround. He has a great ability to prioritize and take ideas and turn them into action.
Jeremy (Retail Owner)
I have worked with Jesse for years. His professionalism and attention to detail is what separates him from the majority of individuals in his field.
Marvin (Agency Owner)
Need strategy? Systems? Someone who can actually do the work, too?
We offer one-off projects, retainer support, or fractional CMO packages.
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